Investing in a Search Engine Optimisation (SEO) campaign from Cozy Digital could be one of the smartest marketing moves you’ll ever make in when it comes to promoting your brand online.
In a world where 4.3 billion searches are placed on Google each month, search engine results matter.
Improving your website’s search engine rankings could make a huge difference to the success of your brand online:
Around 90% of online purchases start with a search engine query.
Web-pages which turn up on the first page of search engine results for a
user’s selected key-phrase will pull through approximately
90% of all search-generated traffic.
Web-pages which rank at position #1 on the first page of search engine results for a given key-phrase
can be expected to receive 40% of all traffic for that particular term.
Once we help you to achieve your SEO targets and take you to the top of the search engines, you can expect to:
Increase your traffic
Encourage repeat business
Reach a wider audience
Rise above your competition
Improve brand recognition
Gain the trust of your customers
and of course, bottom line: increase the profitability of your website.
An SEO campaign from Cozy Digital will give you one of the best cost-to-benefit ratios available anywhere in the world of online marketing – Take a look at this breakdown of all the great features you’ll get with each of our fantastic-value packages:
The way in which your site is designed is a vital factor used by the search engines to determine where it will rank, particularly as far as mobile search results are concerned.
By choosing one of our responsive design packages, you’ll be future-proofing your website for use across all modern platforms, from the smallest smartphone display to the largest high-resolution monitor.
Click here to find out more about how responsive design can improve your site’s usability and search engine rankings.
SEO done properly shouldn't be in packages, the table below is to give you an idea of the various elements we will look at and when. We will develop your SEO campaign tailored to best address your targets and goals. Give us a call on 0131 560 1790 or get in touch via our quick and easy contact form.
hover over the symbols for more details.
Your SEO consultant will research at length every keyphrase that is relevant to your website that will bring you targeted traffic and then boil these down to a set of optimal keyphrases that we will use as the basis of your SEO campaign.Comprehensive keyphrase analysis
We will analyse your website, page by page and offer you a number of recommendations for changes to your website to improve it for search engines and your users.On-site diagnostic check, recommendations and consultancy
Google Analytics is the number one enterprise-class online analytical tool used by businesses around the world. It is a powerful, flexible tool and we will help you set this up, take you through the features and support you in making full use of it particularly for goal tracking and conversion optimisation.Advanced Google Analytics including training, setup of goals, funnels and support
There's no point driving a thousand visitors a day to your website if its not optimised to receive and convert your visitors into customers. We will carry out research and give you a detailed report on what elements need and can be changed.Usability analysis & report
We will research your main competitors and see what they are doing differently to you and use this data to help shape our strategy for your site to pass them.Main competitor analysis
Having an XML site map helps Google to correctly index your websiteXML Site map creation
GWT is another fantastic resource from Google that helps identify and alert any website issues, we will set this up for you and monitor it to ensure the website is as effective as it can be.Setup and analysis of Google Webmaster Tools
If you don't already have a Google Places listing, this can see you get traffic almost instantly based on your location. We will also optimise this further to ensure you move higher up the list.Setup of Google local business listing (Google Places)
Another significant signal to the search engines to confirm your business.Setup of YELP to optimise Apple Maps listings
Not many UK business claim their listing on Bing but it’s a great one for helping boost your rankings and one your competitors probably missed (We have several more great ones but we don't give away all our secrets here)Setup of Bing Places
Our own extensive software for tracking all SEO related information. Not just your rankings (including historical data) but also pagerank, back links, keyword density, pages indexed, social media activity and much moreSetup of Cozy Labs to track keyphrase rankings
Our own business directory which has held position 2 for the keyphrase website directory on Google.co.uk since 2007 beaten only by Wikipedia.Free lifetime listing on our business directory
Using the research carried out above will allow us to plan your ongoing monthly strategies, put in place targets and goals discussed with you and create a detailed plan of action to ensure successWe will create and plan your monthly strategies
An SEO campaign needs to be constantly tweaked so your account manager will report back on a monthly basis and discuss any strategy changes that may be needed.Ongoing SEO strategy & consultation call
We believe very strongly in the human element so you will have a consistent account manager making it easy for you keep in touch with Cozy throughout your campaign with the same person who will understand your project goals.Dedicated account manager
We will carry out targeted and specific link building campaigns following all Google guidelines and rules.Targeted link building
We can write relevant and informative blog posts or on site content to enhance your keyphrase relevance and encourage back linksSEO content creation and distribution - to increase keyphrase rankings
We can write content and distribute this through various media channels and social media to enhance your back link profile as well as build your brand authority and recognition.Advanced content outreach program
You can access our labs software anytime to keep an eye on the progress of your keyphrases and all other elements.Access to Cozy Labs tracking software
We manually submit your website and details to Local, National and Niche citations to help build brand awareness, NAP consistency and back links.Citation building - Local, National and Niche
Google places a lot of importance on Brand and Authority so Cozy Digital will make sure your online presence is structured to ensure it sends the right signals to Google as well as helping build your natural exposure at the same time.Brand and Authority building
We will continue to optimise your Google Places to keep you in front of the competition.Google local business listing (Google Places) optimisation
One of the fundamental goals of every website is to try to get visitors to complete an action, fill in a form, make a purchase. We will analyse your website visitors and make recommendations on improving your conversion rates.Conversion consultation including heatmap analysis
Every month your SEO manager will compile a report for you which will comprise a detailed breakdown of your ongoing campaign covering aspects such as traffic levels and keyphrase positions with historical comparison.Detailed monthly reporting
Meta tags are very important to help the search engines to find and properly understand what your website is about. We will create these with both the search engines in mind but also for your website users as these tags are also displayed in the search results, on social media excerpts etc.Monthly meta tag creation
We can create videos based on your business, products and or services, then post this via YouTube and embed in your website to enhance and boost traffic and salesCreation of videos to promote your business
Our expert copy writing team will research and create blog articles to both captivate and engage your audience and keep them coming back and also to trigger the right signals to the search engines that your website is current and up to date building your brand and identity.Blog content creation
We can help you set up email management software such as Mail Chimp and design, create and manage campaigns to drive sales, sign ups etc.Email marketing and management
It's very important to ensure your brand identity is correct and consistent across all platforms and we will be able to encourage better engagements with your customers.Social media marketing - improving your presence, brand and working on engaging content
In addition to your initial keyphrase analysis we will continue to monitor your business and industry to ensure your strategies remain strong and are focused on getting you in front of your target audience.Monthly keyphrase research
We can create press releases directed at various news outlets designed to attract favorable media attention to drive direct highly motivated traffic to your site.Press release writing & submission
A well written product description is crucial for any ecommerce website. So many of your competitors will just use the same boring content but our team can bring yours to life to enhance sales and increase conversion rates.Help with writing product description
We will review your onsite content and make sure your site doesn't become out dated, we can even research and write the ongoing content if you wish.Onsite content consultation
We will delve right into the heart of your website and discover any areas your website might be failing your visitors, we can carry out a range of tests and expirements to discover the optimum settings for your site and increase conversions.Advanced usability testing including A/B testing
SEO is an ever changing process so you can rest assured Cozy Digital will be continuing to test different strategies and explore new methods to ensure you beat your competitors.Advanced research & development
Your SEO manager will team up with the rest of the SEO team, sit around a table and collectively explore any and all new techniques and approaches that will benefit your website.SEO brainstorming & recommendations
We are so confident in our abilities and our amazing client retention rate that all of our services come with no lengthy contracts. We believe that SEO is ultimately all about getting traffic to your website, increasing your social identity and exposure, converting visitors into customers, building your brand and making you more sales. All we ask is that you allow us a rolling 30 day agreement which gives us enough commitment to plan your strategies in advance. Give us a try and let us show you what we can achieve for you today!