Nowadays Social media exposure is becoming even more important than ever. Addressing your customers through social media is an important part of your online marketing, but not only is this beneficial in the obvious marketing ways but it also significantly affects your search engine rankings in a positive way. Google nowadays take the social impact that your website makes into account when ranking your site: if you are creating content, blogs and comments that people are liking and sharing socially then Google will pick up on this and start to rank your site higher for things that you are creating a social buzz about.
So as a business, how do you go about getting some social media exposure?
Firstly you need to write some good content. When you write interesting and engaging content about your industry people that are interested in your topics will read your content, and if they are impressed with it they will share the content with their friends; and if their friends are interested in it they will share it with their friends and so on, and a snowball effect will develop. As well as people sharing and liking your content some people will also link to it for their websites and blogs. All of this activity is exactly what Google wants to see nowadays.
How do you make sure that people that are interested in your topics actually get to read the great content that you have just created?
Well the first thing that you need to do is create ever-increasing circles of interested friends and followers within the social media scenes. To do this you first need to identify the followers that you wish to present your content to. Next you have to reach this audience. A great way to increase your reach is to write on other people’s websites and blogs. Guest posting and commenting on other blogs is a great way of increasing your conceived authority within your field. If you have good information or advice to offer on a topic then you should get that information out there. If this is by answering questions then get out there and find the people asking those questions and answer them. If people don’t know to ask the question in the first place then you need to create a topic that asks the questions and answers them in the same piece; and guest post your information on the blogs and forums that your target market are using. Sometimes the most difficult part can be finding out what blogs and forums your target market is using. This does take some research, but clever research can mean the difference between the success and failure of your online marketing campaign.
So the most important thing to begin with in your social media campaign is creating good content, but that is only the beginning; next you need to create a great title for your content to catch the attention of the people that you want to read it; then you need to reach those people and present the content to them. Once you have successfully done all of this then, assuming the content is genuinely creative, interesting and engaging, the rest will take care of itself; more people will like and share your content, and more people will become involved in your social circles. The next thing you need to do is begin the whole process again by writing more creative and engaging content and presenting it again to the people in your social circles.
The hardest part is creating the content that your followers want to read: you may know your industry inside out, but a lot of people don’t know how to convey this in text form and write a creative and engaging piece of text. That’s were Cozy Digital come in: our team of qualified and well-trained copywriters can get as much information from you as you can give us and create an interesting and engaging piece for you to start the process of getting your website the social media exposure that it needs.
Social media exposure is an important part of your internet marketing campaign, but is not the only technique that is used to make your online marketing a success. Cozy Digital offers the full spectrum of internet marketing techniques that you need to move your online business in the direction that you want it to. Have a look now at the array of SEO techniques that Cozy Digital use to help your business thrive online, or give us a call now on 0131 560 1790 or send us a message via our simple online contact form.