Website accessibility refers to whether or not everyone can easily use your website. If you wish your website to be in any way popular or successful this is a must. Not only can you seem uncaring or callous if your website is not rigged to be completely user-friendly, it’s also just plain bad business sense.
If say you are considering your blind users who will be using a speak function on their computer, if your website name is not completely clear of if your links do not say exactly what they mean but have pictures next to them that explain them a blind person will have an extremely difficult time using your website and you have just lost a potential customer as well as it being extremely unfair to the blind user.
For those who have poor sight, if you use pretentious, small, and/or wiggly font on your website then they will have a very hard time reading what on earth your website is actually about. The same goes for pictures, they need to be large enough and clear enough to be easily understandable, honestly these should be regular rules anyway as on a computer screen it can be tricky to decipher words in the first place perfect site or no.
Another big no no is having flashing visual effects on your website, this is just plain dangerous. You have no idea when someone with epilepsy will click on your website not expecting to be confronted with an immediate seizure. Many people who suffer from epilepsy cannot use computer screens at all but it is always better to be safe than sorry. Where the other issues are inconsiderate this is just plain dangerous.
Finally where possible your site should be written in plain language for anyone with learning or mental disabilities. An overly complicated website with most of the Oxford English dictionary crammed on to it may seem terribly sophisticated but once again it will certainly lose you potential customers.
If a website is not completely accessible to everyone then the chances are it is not going to be a very successful website. A real business person should consider their entire market and cutting out a chunk of it is willingly cutting a large chunk of your profits. The whole point of the World Wide Web is that it should fit everyone’s needs and it just isn’t nice to cut out a section of the population by not ensuring that your website is 100% accessible and understandable.
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