With so many analytical tools available to businesses today, it can become incredibly easy to get bogged down by the minutiae of each and every PR campaign

Back in the good old days, you could manipulate the search engines as long as you had some extra money lying around.

I don’t know if you’ve even noticed it because they’re all over the place at the moment, but nearly every blogger under the sun produces lots of list posts on a constant basis.

Make no mistake: there is a qualitative difference between local and traditional Search Engine Optimization (SEO)

If you are a small business just setting up your website, you may feel a bit overwhelmed by everything you need to do to make your site visible and ensure good rankings with search engines. With so much information available online, how can you make sure people who are interested in what you have to offer actually find your site?

If you are new to the website optimization arena, the task of creating a site with effective search engine optimization (SEO) can be somewhat daunting. Odds are, even if you think you know everything there is to know about SEO, you will likely end up missing something along the way without the right guidance. The following is a useful checklist of some of the most important elements of a strong, SEO-optimised website.

Search engine optimisation will form an integral part of your business, or it should if you’re smart because the benefits well outweigh the costs.

When you first start to tackle certain keywords you won’t suddenly appear at the top of the search engines overnight. Google takes its time working out where your true place in their search engine should be, but at the end of the day the winner always comes out on top.

If you have a website, a Facebook page, Twitter account, Pinterest page and YouTube account for your business, you may think you have all the bases covered. The truth is, you have just begun to explore the possibilities with online marketing. Having a website and social media presence are not enough anymore.

Ever worry that you are throwing your marketing budget down the drain? Here’s a handy guide on how to make each penny count.

As the summer of 2013 fades into nothing more than a hazy, sun-soaked memory, it is important to ensure that your online presence doesn’t go into hibernation