Modern graphic designers live in a time when many clients come to them with existing branding that needs to be incorporated into new mediums, for example, to be used in a new website or app.

In this brave new world of digital businesses – and firms that are transitioning to make a bigger impact online, today’s designers need to understand the need for powerful branding that works effectively across a broad array of digital and physical media.

These days, websites need to display their content and navigation effectively across a wide range of devices: In a world where the average user might just as likely be viewing a webpage on a tiny smartphone display as they would on a massive 4K monitor, flat design becomes a web designer’s best friend…

In the accompanying post ‘Three ways that hardware has affected website design since the 1990s’, we took a look at how the evolution of computer hardware has helped shape the net we know and love today; Continuing on this theme, we now take a look at some other factors which have influenced web design since the dark ages of web development…

Website design has come a long way since the late 1990s: Don’t believe us? Just take a quick trip to any good digital archive website and type in your favourite website addresses

Web User Interface (UI) design has changed a lot since the 1990s: But is it really accurate to state that ‘flat’ is the way forward?

As with so much in life, website design involves making a lot of decisions: Today we take a look at what you need to do in order to maintain a harmonious balance that will inform each of these important decisions.

Looks might matter when it comes to web design, but is it enough to simply own a beautiful-looking website these days?

Does the design and usability of your website make a difference to your search engine results?

With all the recent chatter about ‘responsive web design’ that has been hitting the net in recent years, it’s time to think about whether or not your site actually needs it…