Improve your AdWords Account in 1 minute 15 seconds

OK maybe not that quick. However Google are really trying to push the point across that too many AdWords accounts have one ad running with tonnes of keyphrases.

In a recent video Google explains that using this strategy (if you can call it that) really isn’t doing your sales any favours. Why does this happen? It’s because too many people are not informed in how to create an effective AdWords campaign. Is Google to blame for this? Well more than likely not as AdWords is not as simple as people believe it to be or Google would tell you.

However creating an effective AdWords campaign doesn’t need to be difficult. The aforementioned video doesn’t really go into too much detail so don’t expect any major revelations. It does however include good advice.
AdWords is like any kind of advertising, you need to put some effort and thought into it if you want to get the most out of it. Google do offer plenty of helpful advice via videos, Webcasts and forums and blog posts. I would strongly recommend that you read Perry Marshalls book “Ultimate Guide to Google AdWords”.
Do you run an AdWords campaign and are you seeing a good return on investment? We like to hear your thoughts.

• About the Author
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About Graham Lyons

Graham is the SEO and Social Media Marketing Manager at Cozy Digital and the editor of the Cozy Digital Blog as well as contributing content for most of our social outlets like Facebook, Twitter and G+. Graham has been working in, and writing for the SEO / SMM industry since 2001 and is still as dedicated and passionate today as he was when he opened his first Website Design, Ecommerce and SEO company in 2004. You can connect with Graham and Cozy Digital via the social media links below:

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