AdWords Identifies Your Clicks!

We’ve all seen a number of changes in AdWords over the past months – new features have sprung up allowing advertisers to interact more readily with customers. We’ve had…

• Sitelinks – allowing users a choice of which entry page they land on
• Product Ads – enticing users with a juicy picture of actual products
• Click-to-call – For mobile ads where users can phone directly by clicking on an ad.

..to name but a few. With all these new types of ads there has obviously been the desire to identify quite what part of the ads are being selected – are your new Product Ads really improving the click-through-rate of people selecting the images? What’s more, this means that if the your market really responds to a particular type of ad extension then you know you can focus your optimising time on rolling that out across your other campaigns.

Id-ing Those Clicks

Googles PPC boffins have now handily added a new segment type to allow AdWords users to identify what part of their ads are receiving clicks. As always, its integrated into the AdWords interface – just select the Segment drop-menu above the graphs and select ‘Click type’.

More information can be found on the Inside AdWords blog.

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• Search The Human Body With Google Body Browser - December 21, 2010
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• Google Issues Security Email For Website Optimiser - December 7, 2010
• Google Launches AdWords Global Market Finder - December 7, 2010
• New Android Phone Promises A Pure Experience - December 7, 2010
• Google AdWords Wants Your Products! - December 3, 2010
• Know How Mobile Internet Affects Your Website? Google Analytics does… - December 2, 2010

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