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An Anti-Google AdWords Ad?

I know, it sounds bizarre. But after many attempts by Consumer Watchdog to have their Adwords ads approved for the promotion of their “Don’t Be Evil?” anti-Google pro-privacy animation, they have finally been successful. It took a published letter from Consumer Watchdog to Eric Schmidt to finally twist Google’s arm far enough. The letter included a good round up of Consumer Watchdog’s position:
“Privacy is all about personal control — our ability to say ‘no’ to a company or government agency collecting our information, our ability to say ‘no’ to any person or group knowing where we are, what we like, and what we care about, so that it can suggest what we should do next.
“Collecting this type of information without allowing users the ability to control it or remove
themselves from tracking in total is, for want of a better word, evil — even if you don’t plan to
use the information for nefarious purposes.”
As a major critic of Google’s policies, Consumer Watchdog has had some serious funding wedged behind them to support their seemingly relentless anti-Google campaign. The Rose Foundation boosted their Google Privacy Rights Project with a $100,000 grant, which Google then asked them to withdraw claiming that Consumer Watchdog were unfairly targeting them. However, after a counter complaint by Consumer Watchdog, Google were forced to make an apology:
“We have meetings constantly with groups that disagree with us on any number of issues. In fact, we engaged for months with Consumer Watchdog and sent them detailed responses to their concerns about user privacy. But the group's recent actions – and in particular its baseless accusation that we were lobbying Congress for the right to sell patients' medical records — led us to believe that they are more interested in attracting media attention than in engaging in an open and honest dialog. Nonetheless, I made a mistake in sending information about the group's activities to the Rose Foundation for which I apologize.  Google supports the right of anyone or any institution to fund whatever group or project they choose.”
The result of all this is that Consumer Watchdog has been able to wage a terribly unsubtle war on Google including the aforementioned video. Watch it now and let me know if you agree with their sentiment or if you think it is being unfair.
[youtube]http://www.youtube.com/watch?v=Ouof1OzhL8k&feature=player_embedded[/youtube]
I think it really goes a bit too far and strays from the facts about Google’s ad and privacy policies. They don’t seem to comprehend that Google’s ad tracking system and user accounts are physically separate. I mean how often do the ads next to your search results pop up with things from your private life, unrelated to your search term? Why would Google do this when they can show you more personalised ads inside your email accounts?
Google is far from perfect but I feel in this situation Consumer Watchdog may have gone a step too far.



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