Business Gateway is now offering up a remarkable grant for qualifying Scottish companies designed to cover up to a £5k spend on ‘digital’ costs.

With so many analytical tools available to businesses today, it can become incredibly easy to get bogged down by the minutiae of each and every PR campaign

Just because you already actively use social media as part of your online marketing strategy doesn’t mean that you are necessarily squeezing every last drop of marketing juice out of your assorted accounts.

Search engine optimisation will form an integral part of your business, or it should if you’re smart because the benefits well outweigh the costs.

When you first start to tackle certain keywords you won’t suddenly appear at the top of the search engines overnight. Google takes its time working out where your true place in their search engine should be, but at the end of the day the winner always comes out on top.

Ever worry that you are throwing your marketing budget down the drain? Here’s a handy guide on how to make each penny count.