SEO and why its important for your business

11 Jul 2014 by Graham Lyons - Featured, Internet Marketing, News, SEO ethical seo, SEO, seo edinburgh, the best seo company in the world Comments Off

Search engine optimisation will form an integral part of your business, or it should if you’re smart because the benefits well outweigh the costs.

When you first start to tackle certain keywords you won’t suddenly appear at the top of the search engines overnight. Google takes its time working out where your true place in their search engine should be, but at the end of the day the winner always comes out on top.

One big question you might be asking yourself is why you should care about SEO when you’re trying your hardest to run a successful and highly-profitable business.

There is only one answer and it will blow you away.

An unlimited supply of leads

Can you imagine how hard it must be for an offline business to entice customers into their store if they’re not slap-bang in the middle of a busy street with thousands of foot traffic walking past every day?

I’m sure you’ve seen those businesses that employ people to stand on a street corner holding a large sign all day just so they can let people know they actually exist. Maybe it’s a tactic you’ve employed in the past because you didn’t have any other ideas up your sleeves.

When you rank for a particular keyword it’s the online equivalent of having a money tree in your back garden as the customers will keep finding you through the search engines 24hrs per day.

As long as you have everything set up correctly on the back end (a highly-converting sales funnel) you will constantly earn money without doing much else and that is the magic of SEO.

Nobody gets a free ride

It would be amazing if you could suddenly start ranking for those keywords relevant to your industry, but in the beginning it takes hard work to push your website into the upper-echelons of Google + other less popular search engines.

You can do everything yourself and you will pay for it with your time, or you could hire a company like Cozy Digital to do all the leg work for you. Eventually you will start ranking for the right keywords and your business will be in cruise control.

You can spend all your time improving your products and making sure your customers are truly satisfied instead of hunting for leads.

Let’s look at the alternative

If you didn’t rank in the search engines for relevant keywords you would have to get out there are drum up business. You would spend more time marketing your site than you would improving your products, satisfying your customers, and working towards scaling your business as much as possible.

You would have to sit and bang your head against the wall trying to come up with new ways to get customers back to your site. If you succeeded using one tactic you would have short-term success, but then you would need to repeat the whole process again.

Once you’re ranking for certain keywords you will get a steady stream of business every single month of the year without having to do anything. As long as you kept your rankings you would be untouchable and the money would never dry up.

Why decide to hire Cozy Digital?

There are probably millions of companies out there and they’ll all promise you the same thing: high search engine rankings for relevant keywords.

Here at Cozy we don’t like to beat down our competitors as there is no real way of knowing who can help you and who will crush your website, so we’ll just focus on a few things we can promise:

We are a proven company with real-world results

Over the years we’ve achieved top rankings for our customers and you only need to look at the testimonials to see how many businesses we’ve turned into successes using SEO. We have a ton of repeat customers who keep coming back to us for a reason.

We’ve even ranked our own website for some of the most competitive terms in the industry. The best SEO company in the world is one we are very proud of. This might be how you found us in the first place, or maybe you found us via one of the other hundreds of keyphrases we are ranked on the first page of Google for or maybe you reached us because one of our lovely clients couldn’t stop talking about us and the success we have brought them.

We are not black hat and we won’t kill your website

Anyone with a few tools can fool Google into giving someone false rankings, but as soon as they release an algorithm change the rankings fall away and the guilty website is penalized. It’s very hard to get Google to remove the penalty once they’ve deemed your domain name a liability.

At Cozy we believe in ethical SEO and that means getting you results that last. They are indestructible and when Google releases an algorithmic change your rankings are more likely to improve than they are to go down. Your website will certainly not be penalized and your business will remain safe.

How long will it take to rank?

The next big question you’re probably wondering now is how long it will take for your website to begin ranking for the specific keywords you’re targeting?

It’s impossible to say and to do so would be unethical which goes against everything we believe in however our approach is for the first 2 months to spend time researching you, your business, your competitors, the best keyphrases for your SEO once we have all this information we can start identifying realistic targets and goals. Luckily searchers are getting smarter by the day, so you don’t have to claim the top spot in order to end up with lots of traffic pouring into your site.

We will get you onto the first page as quickly as possible and we will aim to get you the ultimate prize of the first spot in Google just as quickly, but only using ethical SEO tactics that will guarantee your money doesn’t suddenly dry up 3 months from now when Google sends you into the abyss. We are so confident in our abilities to do this that unlike our competitors we don’t sign you up into any lengthy ongoing contracts, our work and the success we will bring to your business ensures you will stay with Cozy Digital.

Contact us today for a free, friendly no obligation chat on 0131 560 1790 or contact@cozy-digital.co.uk or if you’re in the Edinburgh area just let us know and pop in for a coffee and maybe a biscuit.

About the Author
Latest Posts

About Graham Lyons

Graham is the SEO and Social Media Marketing Manager at Cozy Digital and the editor of the Cozy Digital Blog as well as contributing content for most of our social outlets like Facebook, Twitter and G+. Graham has been working in, and writing for the SEO / SMM industry since 2001 and is still as dedicated and passionate today as he was when he opened his first Website Design, Ecommerce and SEO company in 2004. You can connect with Graham and Cozy Digital via the social media links below:

Which mobile-friendly web design strategy is right for you? - August 28, 2015
Errors to avoid in your social media marketing campaign - August 26, 2015
Three things you must get right to run a successful e-com store - August 20, 2015
Focus on the smallest details for a more mobile-friendly site - August 18, 2015
Three reasons why physical retailers need an online presence - August 14, 2015
Could your Scottish start-up benefit from a new digital grant? - August 13, 2015
Does Google care if your website is responsive or not? - August 11, 2015
Three powerful tips to boost your ecommerce conversions - June 15, 2015
How Googles algorithm changes influence web design - June 7, 2015
Stay on top of your Social Media Marketing with these 3 tips - June 2, 2015