Let’s take a look at three easily-avoided errors to steer clear of in your SMM campaign…

These days, Social Media is a vital part of the online marketing landscape which should never be neglected

Whilst many businesses actively use Facebook and Twitter , Instagram is often neglected

Just because you already actively use social media as part of your online marketing strategy doesn’t mean that you are necessarily squeezing every last drop of marketing juice out of your assorted accounts.

Despite the fact that Facebook has only been around since 2004, if it were a country, it’d have the 3^nd largest population in the world (after China and India), with its 1 Billion + users. 

It’s not every day that a new social network comes out which catches our attention: After all, with the likes of Facebook, Twitter, Pinterest and other big names all carving their own niche, where is the room for another one?

It’s no secret that Social Media Marketing (SMM) can be one of the most effective ways of increasing brand exposure, reaching out to a wider audience and in improving your relationship with your customers

Businesses make a considerable number of mistakes using social media but some have more damaging potential than others. Here are three common mistakes you want to avoid if you want to successfully utilize social media for your business.

E commerce is probably one of the most rapidly-changing business models in the world. We are forced constantly to evolve and re-align and it is an ever-increasing learning curve. But there are currently three trends in Social Media that have been prevalent so far in 2014 that are worth noting and understanding. Here is a brief overview of each.

Facebook is a great resource for delivering content and creating a fan base for your brand or service. The problem is that Facebook is a playground and eventually you need to bring the kids in from recess and get them onto your website.