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Google AdWords Search-Based Keyword Tool Given its Execution Date

We actually talked about the ultimate demise of the 'old' AdWords External Keyword tool at the end of April this year. It was clear that with this new 'Updated Keyword Tool' being rolled out, the o'l faithful 'Previous Interface' keyword tool would ultimately be put out to pasture. We also noted, and actually pointed out to Google during a phone call, that this new tool surprisingly did not support the addition of negative keywords…

Well it seems like it might actually be the Search-based Keyword Tool that bites the dust first as a recent post to Google's Inside AdWords blog says that the newer Updated Keyword Tool will finally vanquish the current Search-Based tool (possibly Highlander-style?) at the end of August.

So What's New?

There are a number of features that Google are understandably keen to draw attention to – but there are also some new additions in the form of a system to remove duplicate keywords that already feature in an Ad Group and (drum roll please) a system to add negative keywords!

Now I can hardly claim that our phone call immediately spurred Google into action, quickly developing new functionality to their tools because its absence displeased us…. but I would like to think that it was true ;)

No mention of the link to the 'Previous Interface' keywords tool though, hopefully they have forgotten its there…

More information can be found on the Inside AdWords Blog.



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