We all know that AdWords seems to be surrounded with myths and legends, tonics that magically increase quality score and cure-alls that will have your drying campaign overrun with a torrent of conversions. Well it seems that Google is dispatching its finest knights to deal with some of the more incredible whispers that besiege everyone favourite online advertising platform in a new series of ‘AdWords myths’ posts to the Inside AdWords blog.
Myth 1 – Can AdWords Effect Google Search Results?!
The first post looks at whether using AdWords can actually have an effect on the organic search listings… Well I’m sure all of you know the answer to this already, but none the less it’s nice to hear from the horse’s mouth that the AdWords system and organics search results system are entirely separate. Google won’t be ‘punishing’ you if you cancel AdWords, but similarly there is no SEO benefit in upping your AdWords spend.
Myth 2 – AdWords Declined My Credit Card?!!?!?!
The second myth to feel the noble blade of the Inside AdWords blog is the idea that AdWords can decline credit cards. This myth is a little more nuanced than the first – it is not AdWords that declines the card, but normally your bank, ‘card-issuing institution’ or payment processor. There are apparently some common errors that can be made on the Billing Preferences page – Missing credit card numbers, security code, expiration date, biling address, etc – but as long as your card is ok for details such as credit limit then you should be good to go.
Hopefully these series of posts will turn into an excellent resource and an essential read for people using AdWords. Level-headed looks at rumours and hearsay will certainly benefit us all.
..More information can be found on the Inside AdWords Blog.
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