Three Design-Tweaks That Will Boost Your Conversion Rate (and bank balance)
A beautifully designed website won’t put food on your family’s table.
You can’t pull out your iPad at the checkout and show them your website when it’s time to pay for your groceries or you’ll get laughed out of the supermarket.
That doesn’t mean your website design isn’t important.
Some people will point to websites like Craigslist if they want to convince you the design of your site doesn’t matter, but they are the exception to the rule and you won’t be.
You just need to realize that your design has to ultimately lead to more sales, so when designing a stunning website, you need to have conversions in mind at all times.
Take a look at 3 main areas where we see people going wrong all the time:
Getting people onto your list
People won’t buy from you when they first visit your website. That becomes a problem when you take into account the fact that they might not come back to your site once they leave.
The easiest way to get them back to your site is by getting them to sign up to your email list, which is great because it just so happens that you’ll make more sales from your email list than anywhere else.
Most email opt-in forms suck. They often look like they’ve been designed by a school child playing with HTML and CSS for the first time. If the design of your opt-in form is hideous, it means that fewer people are going to give you their email address, which means you’re going to make a lot less money.
Takeaway: Make sure your email opt-in form looks superb no matter what.
Selling different versions of the same product
You might be selling different versions of the same product and that usually means they’ll all have different price points.
The standard way of dealing with this scenario is to list each version of the product (including all its features) in descending order on the same page. Your potential buyers will have to scroll down to get all the information they need, plus they’ll need to keep jumping back and forth to compare features.
I’m sure you can see how designing a sales page like this is a terrible idea, especially considering it’s the most important page on your whole site.
There is a simple and sexy way to eliminate this problem. Pricing tables are the perfect solution because they will allow you to show off each version of your product in one place, including all the features that come with each individual version.
Takeaway: start using pricing tables and stop forcing your potential customers to work hard for the information they need.
Navigating their way around your site
If someone can’t navigate their way around your site, it’s very unlikely they will ever end up on your sales page. They probably won’t even stick around: After all, who wants to waste time looking for things on an individual site, when Google is one click away?
Your visitors should be able to navigate their way around your site as easily as possible, but don’t forget: You should set it up so you’re pushing them towards your money pages at all times. Once they land on a money page they will be able to buy something and that is what will put food on your table.
Takeaway: don’t neglect navigation when designing your website, and shuttle visitors towards your money pages which should never be more than one click away from your homepage.
Watch the money roll in
Opening up your browser and looking at your beautiful website is a rush. It’s great leaning back and admiring your hard work in all its glory, but do you know what is even more satisfying?
Nothing beats hearing your phone beep every time you get a new email telling you someone has bought one of your products…
…Which is exactly what will happen if you incorporate conversion optimisation into the design of your website – and the three areas which we’ve just looked at are the perfect place to start testing.
- Which mobile-friendly web design strategy is right for you? - August 28, 2015
- Errors to avoid in your social media marketing campaign - August 26, 2015
- Three things you must get right to run a successful e-com store - August 20, 2015
- Focus on the smallest details for a more mobile-friendly site - August 18, 2015
- Three reasons why physical retailers need an online presence - August 14, 2015
- Could your Scottish start-up benefit from a new digital grant? - August 13, 2015
- Does Google care if your website is responsive or not? - August 11, 2015
- Three powerful tips to boost your ecommerce conversions - June 15, 2015
- How Googles algorithm changes influence web design - June 7, 2015
- Stay on top of your Social Media Marketing with these 3 tips - June 2, 2015
You may also be interested in:
- One great trick to boost your e-commerce conversion rate If your business is conducted online, your website is one of your company’s most vital assets: It is the gateway...
- 5 Web Design Pitfalls You Want to Avoid All of your efforts to market your business lead back to your website. For this reason, you need to take...
- 3 Things to Consider When Hiring a Web Design Company You've decided your business needs a website or that it needs a new one. This is a big step for...
- Three ingredients of a successful website design Creating an effective website design is much like baking a cake: You need the right ingredients to have any chance...
- How Googles algorithm changes influence web design Google’s latest big algorithm update is shaping how designers approach each new project in a much more pronounced way than...
Cozy Digital is an