It appears that after what seems like an eternity of financial obscurity Twitter is on the verge of becoming financially viable through new advertising methods. Founder of GoTo.com Bill Gross, has launched the new service TweetUp which like an AdWords for Twitter, will allow businesses or even individuals to bid for keywords and appear in sponsored listings for twitter searches.
One major benefit that this could create is to help companies online to boost their popularity and followers allowing them to spread awareness of their offers and business to greater numbers. Much like AdWords it will work on a budget, but with a cost-per-impression setup, rather than cost-per-click which could arrive later alongside a possible cost-per-new-follower ad model. The sponsored results for this ad model will show up in a variety of partner sites such as Answers.com and Business Insider.
While it seems like the first real viable way to make money out of Twitter, the fact that it is not officially tied to Twitter will undoubtedly hamper its progress. Add this to the fact that Twitter has announced it will launch its own advertising platform this week and TweetUp could certainly start to suffer.
Similarly the Twitter service ‘Promoted Tweets’ will display in Twitter keyword searches, but there are also plans for them to turn up in streams of Twitter posts based on relevance. More info on how Twitter could actually make money from this is available from the AdAge site.
It seems like it is about time Twitter came up with a reasonable business model, as after four years of wandering the internet desert they should surely have found the land of milk and honey by now.
- Why Invest In Content Marketing? - March 12, 2013
- Why Creative Copywriting Can Make or Break Your Brand - March 12, 2013
- What is Your Sites Link Profile Saying about You? - February 19, 2013
- Can a Small On-line Business Really Compete with the Big Boys? - February 19, 2013
- Ramsay’s Web Wire – Issue #40: Sleet, Snow and SEO - December 3, 2010
- Ramsay’s Web Wire – Issue #39: Out of the Google Frying Pan… - November 26, 2010
- Ramsay’s Web Wire – Issue #38: The Google, the Bad and the Ugly - November 19, 2010
- Ramsay’s Web Wire – Issue #37: Google Jams A Few Rockets In Your Pocket - November 5, 2010
- Ramsay’s Web Wire – Issue #36: Google Gets All Up in Your Business - October 29, 2010
- Ramsay’s Web Wire – Issue #35: Google’s Groovy Giftset - October 22, 2010
You may also be interested in:
- Twitter Reap Rewards in Data Provision to Big Players Despite constant scrutinisation of their lack of profitability, Twitter have to a point allayed such speculation with deals with two...
- Twitter Denies Third Party In-Stream Adverts With Twitter Advertising on the way in third-party advertisers get the cold shoulder....
- Will Twitter Advertising Take Flight? Will Twitter ever be able to cut it with the big boys of online advertising? ...
- Ramsay’s Web Wire – Issue #9: Tweet to the Future Volcanic ash threatens to stop everything in existance, but not the Web Wire. We're lava proof baby! This week Twitter...
- Are You Spending Wisely With Google AdWords? Google AdWords is a popular method for online advertising, but could it be costing you too much?...
Cozy Digital is an