SEO is all about getting quality traffic to a site, to get that site noticed. It's understandable that for the most part people focus on getting traffic from the biggest market player in the search engine industry – a little company going under the name of 'Google'.
However, the tectonic plates of the search engine market could be set for a jolt when Bing and Yahoo finally combine. The seismic effect perhaps won't completely usurp Google's position, but some SEO focus must surely be demanded by this newly combined player.
Bing SEO Analysis
This topic is discussed in more detail in an interview Web Pro News has conducted with Janet Driscoll Miller of Search Mojo who actually spoke about the whole Google SEO vs. Bing SEO subject at SMX Advanced.
Ms. Miller describes a number of similarities and differences between Bing's approach and other market players – one such nugget (actually from a talk that Rand Fishkin from Seomoz gave) is the idea that Bing seems to prefer multiple links from multiple domains more than multiple links from a smaller number of domains. Certainly something to keep in mind.
Another topic broached was the idea of the actual quality of the traffic supplied by Bing. Ms. Miller had an example of a software company who actually found that in terms of 'pages visited', 'time on site' and 'bounce rate', visitors from Bing's organic results actually considerably outperformed their Google counterparts.
The video of the interview is embedded below and is well worth 5 minutes of your day, it shows that people need not live exclusively in a 'SEO means Google' world. In fact with the mega-search-merger of Yahoo and Bing on the horizon people continuing to gaze at a narrowed section of the market may find themselves playing catch-up.
More information can be found on Web Pro News
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Kevin
17 Jun, 2010
She sounds like a Bing Fangirl. In regards to Bing assigning a score to a link, it says this is determined by how relevant the links are to your content. Well that does not seem to be the case. Just check it out for yourself.
It all comes down to results and Bing’s just aren’t as relevant as Google’s. What I also found of interest is the time people are spending on the sites from Bing. In this video search Mojo only showed stats on one website, hardly overwhelming evidence. However this does deserve more research.
Total Comments by Kevin: 24
Chicago SEO
24 Jun, 2010
Thanks for the article and video. I’ll be interested to see how Yahoo and Bing’s merge will effect Google’s market share.
Total Comment by Chicago SEO: 1