It’s no secret that Social Media Marketing (SMM) can be one of the most effective ways of increasing brand exposure, reaching out to a wider audience and in improving your relationship with your customers

Whilst ‘get rich quick’ schemes are generally best avoided, making it big with your e-commerce store doesn’t always have to feel like a grind: In fact, with the right strategies in place, it can be possible to give your store the shot in the arm it needs to boost your conversion rates – and impact your bottom line for the better.

If your business is conducted online, your website is one of your company’s most vital assets: It is the gateway to your products and services, your virtual shop-front: So it goes without saying that a bit of carefully thought-out optimisation can pay dividends to the health of your business.

These days, websites need to display their content and navigation effectively across a wide range of devices: In a world where the average user might just as likely be viewing a webpage on a tiny smartphone display as they would on a massive 4K monitor, flat design becomes a web designer’s best friend…

In the accompanying post ‘Three ways that hardware has affected website design since the 1990s’, we took a look at how the evolution of computer hardware has helped shape the net we know and love today; Continuing on this theme, we now take a look at some other factors which have influenced web design since the dark ages of web development…

Website design has come a long way since the late 1990s: Don’t believe us? Just take a quick trip to any good digital archive website and type in your favourite website addresses

Web User Interface (UI) design has changed a lot since the 1990s: But is it really accurate to state that ‘flat’ is the way forward?

As with so much in life, website design involves making a lot of decisions: Today we take a look at what you need to do in order to maintain a harmonious balance that will inform each of these important decisions.

Creating an effective website design is much like baking a cake: You need the right ingredients to have any chance of success…

Looks might matter when it comes to web design, but is it enough to simply own a beautiful-looking website these days?