There is a new sharp shooting Google Search feature and its fast. It just strode into town, whacked open the saloon doors, slammed its fist on the bar and demanded a sarsaparilla. Then gobbed into a bucket on the floor. This Search feature is soon to be known as the fastest gunslinger on the net, shooting down search results before you’ve even got your word out of its holster.
[youtube]http://www.youtube.com/watch?v=Ty71OxyQKKc&feature=player_embedded[/youtube]
In all seriousness this is a cool new feature being tested by Google which was spotted by Rob Ousbey. As happens on Google and some e-commerce sites at the moment, the engine guesses at what you’re trying to type as you add each letter. But with this new feature, instead of just showing the suggested search terms, it changes the entire page of results as you type.
Pros
This feature, if rolled out across the board, will be a great addition. This is especially true for mobile searchers who can use all the help they can get when trying to search for something on the move. Having real search results pop up after you have typed only a few letters will save vital seconds when typing something like: “How to Survive A Wild Chinchilla Attack” or “Emergency Clint Eastwood Look-A-Like”.
It could actually have a big impact on Adwords, with the numbers of impressions your links receive going up as people correct or make mistakes as they type. There may also be more opportunity to try and grab someone’s attention midway through typing a long-tail query using image results or something. Eye tracking would be great to study this.
Cons
It could be argued that this is all just a bit too much. It could confuse some novice users and annoy many as the page jumps around a whole lot as you type.
I for one would like to see this rolled out as soon as possible. If you make a lot of searches a day, any way to speed up this process would be a good thing. However, with Google running all manner of experiments all the time, you or I will have to be quite lucky to have a chance to use this type of search before it gets a proper launch. That is if it gets implemented at all.
What area of SEO do you think this will have the biggest effect on?
- Search The Human Body With Google Body Browser - December 21, 2010
- Has This Site Been Hacked? - December 20, 2010
- How Do Twitter & Facebook’s 2010 Trends Compare With Google’s? - December 14, 2010
- Google Zeitgeist 2010: What Have You Been Searching For Planet Earth? - December 10, 2010
- Google Chrome Gets Store And Talks Chrome OS - December 8, 2010
- Google Issues Security Email For Website Optimiser - December 7, 2010
- Google Launches AdWords Global Market Finder - December 7, 2010
- New Android Phone Promises A Pure Experience - December 7, 2010
- Google AdWords Wants Your Products! - December 3, 2010
- Know How Mobile Internet Affects Your Website? Google Analytics does… - December 2, 2010
You may also be interested in:
- How Google Instant Search Affects AdWords, SEO and Users Alike Find out how Google Instant Search is likely to affect AdWords, SEO and the garden variety user. ...
- I’m On the Pavement Thinking about Google Instant Google goes all musical ...
- Google A Step Ahead With New Universal Search In Google Suggest Google has recently rolled out some more additions to their Suggest feature of Google Search. Results for common searches, such...
- New Feature To Save ‘Whole Seconds’ In Google Search! Google Chrome's new Quck Scroll feature provides improved search functionality boosting Google's bid to increase chrome users. Read The Full...
- Is America Taking Over the UK Search Results? Why do US sites keep showing up in UK results?...
Cozy Digital is an