No it’s not a slow news day, it’s really not. But this website leapt out at me as a particularly genius idea to really get back to the roots of the YouTube phenomenon. ‘Zero Views’ is an extremely simple little site with a deeper message than I think it realizes. The point of the site is to bring to the surface all the best YouTube videos which have received absolutely no views since they were posted.
You may expect them all to be a load of junk, but when viewed in this innocent context they take on a whole new air. By washing away all the commercial candy, pop clips and manufactured video virals which cloud YouTube, these short films of distinctly real people doing random things gives us a true glimpse at the underlying heart of the internet. It shows normal people throwing something out there, sharing their lives with the world, perhaps hoping for stardom or perhaps just publishing it to share with family. Watching these you can imagine anyone of them, given the right circumstances could have grown their number of hits from zero to the levels of the infamous ‘Charlie Bit Me’ classic. Though I don’t know what that really achieved?
Anyway here are some of my favourites:
While celebrating mediocrity may seem like a waste of time, with the internet it’s not always about the winning, it can be just the taking part that counts.
If ZeroViews.biz takes off, (obviously shirking its unpopularity focused philosophy in the process) there may be a spate of videos produced trying to avoid getting any views so that it can be in with a chance of being chosen to appear on this website. But then how do you make a great video which is at the same time bad enough to get no views.
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