Stay on Target with New Google Content Network Tools

27 May 2010 by Graham Lyons - News, PPC advertising, content network, google 2 Comments »

Google’s self proclaimed World's #1 Ad Network, now has a new filter to further focus your online brand advertising. Their claim to be the top dog advertiser, isn’t a show of arrogance either as their content network reaches a larger audience than any other ad network or single web property (including Google.com.) As a result the content network is the most vast advertising platform on the web, and with the release of the new ‘Ad Planner 1000’ filter it just got even easier to put your brand in front of the right noses.

The Content Network is a major chunk of Google’s online advertising, so they regularly update it to keep their users happy. Other recently added features include; the ‘frequency capping’ filter to control how often your campaigns reach the right people; as well as the ‘above the fold’ filter which ensures that your ads will appear in front of people when the page initially loads. No more languishing at the bottom of the page for you.

The new filter gives even more leeway to control your ads scope, allowing you to focus your ads like an advertising laser beam. With the new filter you can set your ads to show only on the AdSense sites, among the 1000 largest on the web, getting you in front of the largest possible traffic volumes with each advert.

To Filter or not to Filter

Of course the thing about filters is that with each one you add, the more you limit the number of sites that you’re reaching, so you have to be careful about squeezing things too tight. However the flipside of this is that by being too broad, your ads get scattered all over the place with no real aim in place.

Using the content network to advertise is like dropping post-it notes off a roof and hoping they land in front of someone. With filtering you might get fewer notes to drop, but at least you get to aim.

Of course when using these filters one prudent move is to raise your bids to maintain your impression level. While this might cost a bit more, adding this to finely tailored filters means you’ll be getting the same or similar impressions but from the right people.

With Content Network advertising, as with search advertising, it’s important to revisit your adverts regularly. By experimenting with filters and budget you can move closers to getting the optimal setup for your business’ advertising.