New Resources for Content Network Advertisers

The Google Content Network provides an invaluable resource for advertising and differs greatly from search campaigns in its setup, optimisation and tracking. In order to make the process of using the Content Network easier, Google Adwords has made significant changes to the Content Network to improve performance and simplify serving ads across a variety of sites.

In order to provide this array of assistive resources, they have launched a new Content Network brand channel on YouTube. The site will provide a variety of resources; most specifically informational videos providing insight into setting up AdWords projects and how to use the content network to your advantage. Furthermore, there will also be a variety of other features including links and downloadable content such as case studies and research papers.

This new resource will come as a useful assist to SEO developers running AdWords campaigns as well as those trying to get their first ad campaigns off the ground.

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About Brian

• Why Invest In Content Marketing? - March 12, 2013
• Why Creative Copywriting Can Make or Break Your Brand - March 12, 2013
• What is Your Sites Link Profile Saying about You? - February 19, 2013
• Can a Small On-line Business Really Compete with the Big Boys? - February 19, 2013
• Ramsay’s Web Wire – Issue #40: Sleet, Snow and SEO - December 3, 2010
• Ramsay’s Web Wire – Issue #39: Out of the Google Frying Pan… - November 26, 2010
• Ramsay’s Web Wire – Issue #38: The Google, the Bad and the Ugly - November 19, 2010
• Ramsay’s Web Wire – Issue #37: Google Jams A Few Rockets In Your Pocket - November 5, 2010
• Ramsay’s Web Wire – Issue #36: Google Gets All Up in Your Business - October 29, 2010
• Ramsay’s Web Wire – Issue #35: Google’s Groovy Giftset - October 22, 2010

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