Yesterday seems to have only been part of the foreplay for Google, and now the EC looks set to give Google a good seeing to as they release the potential costs if Google are charged. The major issues as highlighted in yesterdays Google in the Dock article was that Google could be using its 90% of the UK’s search market share to suppress its rivals. If they are found guilty of this then the EC reserves the right to impose a penalty of up to 10% of the company’s annual revenues.
10% might not seem that much, but when it’s coming from a company the size of Google the yearly revenues generated mean this fine could be a record by the European Commission. The annual revenues for Google are in the region of $23.6 billion meaning that the penalty could theoretically reach an astounding $2.4 billion (£1.5 bn). This dwarfs the previous record anti-competition fine, which was a measly £930 million levied against Intel in 2009.
Towards the tail end of yesterday Google were suggesting that this case was an opportunity to clear the air publicly after months of criticism from several European countries. However, in light of the developments published this morning Google might be re-evaluating their stance as it looks like their wallet as well as their reputation could take a hit.
- Why Invest In Content Marketing? - March 12, 2013
- Why Creative Copywriting Can Make or Break Your Brand - March 12, 2013
- What is Your Sites Link Profile Saying about You? - February 19, 2013
- Can a Small On-line Business Really Compete with the Big Boys? - February 19, 2013
- Ramsay’s Web Wire – Issue #40: Sleet, Snow and SEO - December 3, 2010
- Ramsay’s Web Wire – Issue #39: Out of the Google Frying Pan… - November 26, 2010
- Ramsay’s Web Wire – Issue #38: The Google, the Bad and the Ugly - November 19, 2010
- Ramsay’s Web Wire – Issue #37: Google Jams A Few Rockets In Your Pocket - November 5, 2010
- Ramsay’s Web Wire – Issue #36: Google Gets All Up in Your Business - October 29, 2010
- Ramsay’s Web Wire – Issue #35: Google’s Groovy Giftset - October 22, 2010
You may also be interested in:
- European Commission Put Google in the Dock The EC are having a busy week with first Microsoft and now Google being pulled up for issues with their...
- Google’s Armit Singhal Responds To Euro Commission Complaints There has been a lot of bad press for Google lately due to the complaints that the European commission has...
- Ramsay’s Web Wire – Issue #2: Google Bashing The new look new name Web wire gets seriously under way with a bit of dolling-up. But this ain't no...
- Google ‘Long Tail’ Algorithm Tweaks Have Webmasters Calling ‘Mayday’? Google has been tuning those rankings...
- Authors Bail Out On Google Amidst other legal issues Google are still getting legal over their archiving of the work of thousands of authors. While...
Cozy Digital is an