Just a quick post in case anyone missed this juicy freebie…
Ever wanted to know what strategies you should be using to boost your sites conversions? Well Google has heard your prayers and answered with this free book (in association with John Wiley Publications, who publish the 'For Dummies' series of books)
The book covers topics such as tracking conversions in AdWords, basic Analytics use and using website optimiser to increase conversions.
For free, this resource is certainly excellent value! 
The book can be viewed online on the Improving Online Conversions homepage where you also have the option to download it as a pdf.
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