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Google Still Slipping in Market Shares

Experian Hitwise yesterday released their search engine trends for March and once again it’s bad news for Google. Hitwise is one of the most respected providers of statistical information on the web and their results from the top search engines popularity often shows some interesting trends. For the fourth consecutive month Google have lost ground to their competitors within the US market.Google Logo

This month Google dropped one percent of their share alongside Bing which dropped the same amount. On the other hand, Yahoo saw a growth of 3% and Ask.com increased its traffic by an impressive 21% although they are still a distant fourth in the market with only 3.44% of searches.

Percentage of U.S. searches among leading search engine providers
Domain February 2010 March 2010 Month-over-month percentage change
www.google.com 70.95% 69.97% -1%
Search.yahoo.com 14.57% 15.04% 3%
www.bing.com* 9.70% 9.62% -1%
www.ask.com 2.84% 3.44% 21%
Note: Data is based on four-week rolling periods (ending Feb. 27, 2010, and March 27, 2010) from the Hitwise sample of 10 million U.S. Internet users.                                    Figures are for Web searches only.
*This includes executed searches on Bing.com but does not include searches on Club Live.com.
Source: Experian Hitwise

Of course Google could be forgiven for overlooking this as they still hold just short of 70% of the market share. However, when you consider that they have slipped from well over that margin in the last year it could become an issue worth looking into. Furthermore Yahoo, their nearest competitor, have been seeing steady growth and although they are a way off bridging the gap on Google, recent results can only boost their confidence and shows that recent marketing strategies could be paying off.

For further statistics from Hitwise, their site provides further information on common keyword length and traffic to key U.S. industries from these major search engines.

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