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Google Webmaster Tools Improves Link Analysis Information

To say people spend a lot of time thinking and worrying about links is to massively underreport quite how much effort is spent analysing them. As we all know, back-links are the backbone of many an SEO campaign.

So it is nice to see that Google has seen fit to update Webmaster tools with some new interfaces to allow users to analyse the links their site is receiving.

In the Links to Your Site section of Webmaster Tools you are greeted with 3 main summary sections:

  • ‘Who links the most’ – A list of the sites linking to you.
  • ‘Your most linked content’ – A list of the pages with the most backlinks
  • ‘How your data is linked’ – The anchor text used in your links.

Clicking on the ‘More’ link takes you to another page with more detailed information for that section. For example, in the ‘Who links the most’ section, you are taken to a list of sites that Google has credited you with a link from. The data includes the number of links and the number of linked pages. Further information can be found by clicking on the actual referring sites, this allows you to see the actual pages that the referring site is linking to.

More information can be found on the Webmaster Central Blog.

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