As the sun begins to set on 2009, it comes time to begin looking towards the best optimisation practices for 2010. In order to optimise for the best possible ROI, it will be important to adopt some experimental techniques as well as some useful tools. Faster access to vast quantities of information via websites means that those who can optimise quickly and effectively will probably see the most success. Internet marketing is becoming a fast paced and increasingly competitive game and any advantage can make a difference. Here are a few tools that can help keep you on top of your marketing and optimising easier.
Google Alerts
Google Alerts can assist you in monitoring of news, blogs and basically coverage of topics related to your brand. It can provide you with email alerts about your market or even posts relating to your business specifically. This can allow you to assess the strength of your market as well as insight into public and business consensus. As such it removes the need for a lot of manual research and lets you optimise quickly to changing trends.
Insights for Search
Google’s Insights for Search tool allows you to compare search volume patterns for a variety of key topics. Patterns can be determined based on specific categories, time frames, properties and regions. This allows you to view detailed search information based on the variables that are important to your market. Through this you can more precisely tailor your information, whether you are adapting for geographical popularity or seasonal trends.
Display Ad Builder
Often producing well formed relevant ads can be an arduous process and often takes a great deal more time than intended. With speed being key to optimising for the new year, extra time in the designing process is time lost. With Display Ad Builder the need for ‘from scratch’ ad design is removed with the simple template based design. A quality ad can be thrown together in no time and can be put to use almost as quick.
Website Optimizer
This useful little tool is vital to optimising your pages for improved results. Website Optimizer allows you to run two versions of a page simultaneously and gauge the conversion rate of each. Through using this, you can constantly tweak your site in order to provide the best version and achieve the highest conversion rates.
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