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Ramsay’s Web Wire – Issue #27: Google About Schmidt

As usual there’s an eclectic mix of news spewing forth from the internet’s gullet hole, and we’re here with a bucket to scoop up the biggest chunks and re-serve them to you deep fried. This week Google took centre stage with enhanced tools and their CEO Eric Schmidt acting madder than a bag of cats.

Eric Schmidt sprinkled a large cup of crazed ramblings into the news this week with his claims that soon, young people will all need to change their identities in order to hide their wicked pasts currently documented on various social networking sites such as Facebook.

He then went on to claim that he himself had several identities including Batman, Mrs Doubtfire and Honk Kong Phoey. The second of which he states has nothing to do with the silky snugness of pantihose.

Furthermore, Schmidt also suggested that people didn’t simply want the world leading search engine to answer their questions, but instead wanted it to be telling them what to do next. Like a bunch of mindless drones we would simply be incapable of surviving in the future without Google telling us to buy milk or breathe in and out.

He then went on to say: “Me, crazy? I’ve had sandwiches which were crazier. My last egg and cress was a corporal in Vietnam!”

Also from Google this week Street View has been shackled by none other than the Germans. Only a people with such ferocious efficiency could file the required paperwork in order to make Google change its service. As a result German homeowners can go onto the service and choose to have their property blurred in a similar fashion to licence plates and faces.

While Google can’t actually see into your house in street view anyway, German serial killers are said to be pleased with the improved levels of privacy. Now if only they could find a way to hide the screams.

On a more positive note, Google AdWords are now offering Enhanced CPC. A new service to make ad campaigns even easier by controlling certain aspects for you. Additionally, Google have also enhanced their backing of HTML5 with new features and examples on the HTML5Rocks website. Other browsers have also put their backing behind HTML5 such as Safari and Internet Explorer. Although, Internet Explorer backing it is a lot like your Granddad saying he likes playing ‘Gran Thief Arty’ to try and impress you.

On a final note this week, we take a rundown of the top 5 Google Analytics Apps as well as providing a guide for ecommerce store owners, which covers writing effective product descriptions.

Tip 1: Don’t describe your product as Craptacular unless it is in fact spectacular crap.



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