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Ramsay’s Web Wire – Issue #31: The Experi-Mental Web

The internet is like a bubbling pot of mad scientists at times. Why is that you ask? Well, there’s always a lot of testing going on. Thankfully not any of those evil animal experiments like giving a rabbit a Worcestershire sauce colonic or feeding Mogwais well past bedtime. No, these are the technological experiments that give us new applications and makes websites that little bit cooler. It seems everyone is conducting their little experiments this week, including us. Mwah ha ha ha! Cue the lightning!

First up, Twitter has just come out of the testing stage with their various changes to how you can interact with the site. At the moment only a privileged few are getting the new features such as the snazzy design, enhanced media feature and mini profiles, but it should roll out fully pretty soon. Surprising really, all these changes, as Twitter in their short history hasn’t really been one for making changes.

Across at YouTube they were running their own two day live streaming test. The test will only involve 4 of YouTube’s partners at the moment – you could imagine the repercussions of opening live streaming to everyone. It’s funny how every facet of the internet always retracts back to sex, violence and drugs. So we’d probably end up with foxy boxing on acid… On second thoughts, bring on live streaming!

Next up for testing was IE9, which is now into Beta testing. With the pope in the country too this week we pondered whether he would like Internet Explorer 9. With faster browsing he could buy new robes and pope hats in no time, as well as posting mass on YouTube alongside his various beat-boxing videos and renditions of Justin Beiber ‘BABY, BABY, BABY, OH!’. I’m sure many of his priests were big Justin Beiber fans. And Hanson and Little Bow Wow and Aaron Carter and…

In another vein, Google are having their patience ‘tested’ (see what I did) with a new AdWords ad that points users to a video making Google CEO Eric Schmidt look like the kiddie catcher from Chitty Chitty Bang Bang! So why would Google allow this lambasting of their CEO? Well, they were practically forced to by a consumer watchdog accusing them of unfair control of their AdWords platform. Although it might be the case that they abused the power of their own service, it seems a little extreme that they should have to allow others to make negative comments about them through it.

Lastly, this week we started our own experiment to see how Google prioritises links on a webpage pointing to the same page. Not quite rocket science, but an SEO’s gotta do what an SEO’s gotta do. We’ve also provided you with a list of 5 free Google Analytics apps you can’t live without. Well that’s maybe a slight exaggeration. We’ll save that kind of description for Google Iron Lung and Google Insulin.



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