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Rumours Make iPad Popular

Experian Hitwise has reported that Apples’, now finally named and spotted, tablet PC was the fourth most popular searched for laptop last week. 1.9% of the laptop related searches were for rumoured names such as ‘apple islate’ and ‘itablet’. Beating the Apple tablet computer searches was the Sony Viao, Samsung NC10 and (semi-surprisingly) the Apples’ own Macbook.

What we now know as the iPad has taken the media by storm. It has made headlines not only in the expected technology-heavy sections of the media, but the mainstream media has also been reporting this as a headline story. It’s hard to think of another software or hardware company whose products attract quite this level of attention.

Experian Hitwise does point out however, that searches for Apple’s tablet pc was nowhere near the most popular Apple product search last week. In fact, Apple tablet relates searches represented just 0.764% of the searches, putting it in 11th place behind such gadgety heavyweights as the iPhone and iPod. In terms of scale, the iPhone was 35 times more searched-for than the Apple tablet.

I’d imagine those stats might change slightly for next week!

..More information: Experian Hitwise, Apple iPad.



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