Snow Raises Weather and Transport Searches to All Time Highs

It’s been no secret that the weather has dominated the news and water cooler conversations for the last few weeks. It’s no surprise either, with more snow in the last couple of weeks than we’ve seen in the last decade. As a result of the heavy snowfall many people were unable to get to work in some of the harder hit areas across Britain. This factor will mostly account for why weather and transport websites reached an all time traffic high.

According to information gathered by Experian Hitwise, searches for transport and weather news reached their peak on the 9^th of January this year. As of the week ending the 9^th weather websites accounted for 1.52% of all UK internet visits. Many weather and travel related sites shot up in popularity with BBC Weather reaching the 12^th most visited, the Met Office homepage in 22^nd and National Rail Enquiries up to 56^th.

The bad weather caused travel chaos across the country and some of the searches for the 4 weeks preceding the 9^th highlight this. The most popular weather related search term in that time was ‘snow forecast’ with searches for that term up 378% on the same time last year. Further information and tables reflecting the weather and transport related searches can be found on the Experian Hitwise website along with details of the most popular local council searches at the time.

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• Why Invest In Content Marketing? - March 12, 2013
• Why Creative Copywriting Can Make or Break Your Brand - March 12, 2013
• What is Your Sites Link Profile Saying about You? - February 19, 2013
• Can a Small On-line Business Really Compete with the Big Boys? - February 19, 2013
• Ramsay’s Web Wire – Issue #40: Sleet, Snow and SEO - December 3, 2010
• Ramsay’s Web Wire – Issue #39: Out of the Google Frying Pan… - November 26, 2010
• Ramsay’s Web Wire – Issue #38: The Google, the Bad and the Ugly - November 19, 2010
• Ramsay’s Web Wire – Issue #37: Google Jams A Few Rockets In Your Pocket - November 5, 2010
• Ramsay’s Web Wire – Issue #36: Google Gets All Up in Your Business - October 29, 2010
• Ramsay’s Web Wire – Issue #35: Google’s Groovy Giftset - October 22, 2010

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