We talked a couple months ago about the new in-the-pipeline tool from Google to help advertisers check how their campaign is performing – well I'm happy to bring you the news that it has finally arrived! (well, for all English language accounts)
The tool can be found in the Opportunities tab – 'Analyse competition'. There, Google will show you the categories in which your adverts are being displayed and how your campaign is performing relative to others in your industry.
So, for example, if you advertised a luxury spa business then your adverts might appear in the 'Beauty & Personal Care' category. Google will then show you via a rough sliding scale (or via actual numbers if you roll-over the scale) how your adverts compare for Clicks, Impressions, CTR and Average Position.
Not only is this useful information to supply clients with, but it can also be a great touchstone for PPC managers operating in unfamiliar industries. Perhaps you don't need to stress about that CTR – others in the same market might not be managing to beat it!
More information can be found on the Google Inside AdWords blog.
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